Tong Wang

Asistant Professor of Marketing
Yale School of Management, New Haven, CT

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Tong Wang is an Assistant Professor of Marketing at the Yale School of Management. Her research centers on developing machine learning solutions for complex business problems. She focuses on designing novel, interpretable models capable of effectively representing and analyzing both structured and unstructured data, including text and images. A unifying goal of her work is to enable stakeholders to extract meaningful insights from data and to make well-informed decisions while maintaining a clear understanding of how the underlying models operate.

Before joining Yale, Tong conducted research on machine learning methods addressing a range of real-world challenges. Her work on crime pattern detection has been featured in the Crime Analysis entry on Wikipedia, and key ideas from her algorithm were incorporated into the New York Police Department’s Patternizr system, which has been deployed citywide since 2016. She also developed an interpretable model for the 2018 FICO credit risk assessment challenge that surpassed the performance of several black-box machine learning approaches, earning her the FICO Recognition Award.


Academic Positions

Yale University, School of Management
New Haven, CT

Assistant Professor of Marketing
2023 - present


University of Iowa, Tippie College of Business
Iowa City, IA

Assistant Professor of Business Analytics
2016 - 2023

(Promotion and Tenure Granted in 2023)


Education

Massachusetts Institute of Technology
Cambridge, MA

Ph.D. in Computer Science
2012 - 2016

M.S. in Electrical Engineering and Computer Science
2010 - 2012


Recent News

Nov 2025 Invited talk “Why it Works: Can LLM Hypotheses Improve AI Generated Marketing Content?” at Amazon Advertising.
Sep 2025 Our paper “ProtoPairNet: Interpretable Regression through Prototypical Pair Reasoning” has been accepted at NeurIPS 2015 (main conference)
Oct 2023 Paper “Sparse and Faithful Explanations without Sparse Models” has been selected as the winner of the INFORMS 2023 Data Mining Best Paper Award Competition (General Track).
Aug 2023 An NSF grant was awarded to Tong as a Co-PI.
Aug 2023 Paper “Sparse and Faithful Explanations without Sparse Models” has been selected as one of the four finalists for the INFORMS 2023 Data Mining Best Paper Award Competition (General Track).